What does it really take to raise capital, build a resilient business, and make investors compete for the deal? In this episode of UNMASKED: The Capital Raise Files, Alan sits down with entrepreneur, CEO and LifeBook Memoirs co-founder Roy Moëd to explore decades of entrepreneurial experience, fundraising lessons, business reinvention, and the importance of finding investors who believe in both the opportunity and the mission. In this episode, we explore: ➡️ How to create competition among investors ➡️ Why investor alignment and trust matter ➡️ How to handle pressure and challenging questions ➡️ Using AI to stress-test your pitch and prepare for investors ➡️ Why your legacy matters beyond money and business success Roy has chronicled the journeys of 67 startups and, through LifeBook Memoirs, has helped create more than 2,000 private autobiographies and memoirs. A global serial entrepreneur and longtime YPO member, Roy brings a unique perspective on business, storytelling, leadership and building something that lasts. His reminder is simple: raising money is only ever a means, what lasts is what you build with it. 🔗 Connect with Roy Moëd on LinkedIn: https://www.linkedin.com/in/roy-mo%C3%ABd-lifebook-memoirs/ _____ UNMASKED: The Capital Raise Files: Real stories from CEOs who have raised capital, so other leaders can move through the process with more clarity, confidence and fewer wasted rooms. In this special series of Unmasked: The CEO Files, we sit down with CEOs and founders who have actually lived through a capital raise to uncover what happened behind the deck, the numbers and the polished story. Why was the money needed? How did they approach the market? How many investor rooms did it take? What questions created pressure? Where did trust form, and where did resistance show up? Most importantly, what would they do differently if they had to raise again? Because raising capital is never just about the business opportunity, the financial model or the pitch deck. Investors are evaluating the leader in the room, too. How clearly can a CEO communicate under pressure? Can they build trust? Can they respond when challenged? And how does the way they show up influence the outcome? The Capital Raise Files goes beyond fundraising advice to explore the lived experience of raising capital, giving CEOs and founders practical insight they can take into their own investor rooms. If you’re preparing to raise capital, considering M&A or moving toward an IPO, these are the real stories worth hearing. We’re researching why some capital raises move quickly in fewer investor meetings while others drag through extra meetings and follow-up. If you’ve raised capital, we’d value your input. It takes under a minute and all responses are aggregated and never attributed. Click here: https://tally.so/r/68yyZB If you are interested in the findings let us know at alan@strataoriginals.com 🔗 Connect with STRATA Website: www.strataoriginals.com LinkedIn: https://www.linkedin.com/company/80453987