Culture isn’t just a buzzword—it’s the foundation of business success. In this episode of STRATA Originals, Alan McLaren chats with Hilton Barbour, a marketing and culture expert, to explore how businesses can align culture with strategy to drive real impact. From leadership and decision-making to the evolving workplace, Hilton shares insights that challenge conventional thinking and offer a fresh perspective on winning in today’s world. A lot of learning ahead, people! Let’s dive in. In this episode we explore: ➡️ Marketing vs. Culture: Why companies struggle to align them and what happens when they don’t. ➡️ The Emotional Side of Decision-Making: Why emotions, not just strategy, drive business success. ➡️ Culture vs. Reality: Winning "Best Culture" awards vs. actually living it. ➡️ Why Change Fails: The barriers to workplace transformation and leadership’s role. ➡️ How to Empower Employees: Identifying the 3% of people who influence 90% of change.