Trust isn't built through messaging. It's built through leadership, decisions, and the way a business operates. In this special episode of UNMASKED: The CEO Files, Alan McLaren and Leanne Bucaro are joined by entrepreneur, investor, and former public company CEO Dave Sutton to explore how leaders build trust, navigate uncertainty, and turn trust into a competitive advantage. In this episode, we explore: ➡️ Why trust must be built into business operations, not just messaging. ➡️ How leadership behaviour shapes team dynamics and decision-making. ➡️ Why transparency and vulnerability matter during times of uncertainty. ➡️ How AI, layoffs, and corporate communications can impact trust. ➡️ How CEOs can make trust a lasting competitive advantage. 🔗 Connect with Dave Sutton on LinkedIn: https://www.linkedin.com/in/marketingscientists/ ______ UNMASKED: The CEO Files. The mic is on. The masks are off. UNMASKED: The CEO Files explores the leadership journeys you don’t see on LinkedIn. The turning points, the real pivots, the moments that shaped who these leaders became beneath the title. We sit with executives as they talk candidly about building trust at scale, shaping culture, and staying visible without selling out who they are. Why it matters: In a world of curated content and algorithm-chasing brands, UNMASKED offers something rare: a human signal that resonates. These are the stories behind the success. The decisions made in uncertainty. The moments that rewired how a leader shows up. If investor trust isn’t building fast enough, your raise may require more conversations than it should. Try the Capital Room Scan: https://stratacapitalroomscan.s.gy/origRm 🔗 Connect with STRATA Website: www.strataoriginals.com LinkedIn: https://www.linkedin.com/company/strataoriginals/posts/?feedView=all