What happens when the interviewer becomes the interviewee? In this episode of Unmasked: The CEO Files, Alan McLaren sits down with entrepreneur, author, podcaster, and thought leader Ashutosh Garg, founder of The Brand Called You. With more than 3,600 podcast interviews, 10 published books, and decades of leadership experience, Ash shares the lessons he's learned from building businesses, studying human behaviour, and having conversations with some of the world's most accomplished leaders. The conversation explores trust, personal branding, leadership, philosophy, and the surprising power of saying no. Ash also shares insights from his newest book, The Power of Saying No, discussing why so many people struggle with boundaries, how saying no can create greater alignment with your values, and why some of the most successful people in the world have mastered this skill. In this episode, we explore: ➡️ Why trust is the foundation of meaningful relationships and leadership ➡️ What thousands of podcast interviews have taught Ash about successful people ➡️ Whether personal branding is something you build or something you reveal ➡️ The leadership lessons behind Ash's new book, The Power of Saying No ➡️ How saying no can help you create more time, focus, and fulfillment Ash also shares the inspiration behind his upcoming books on fatherhood and ego, offering a fascinating look into the ideas that continue to shape his work and worldview. Whether you're a leader, entrepreneur, executive, or someone looking to build a more intentional life, this conversation offers practical wisdom and thought-provoking perspectives that will stay with you long after the episode ends. 🔗 Connect with Ash on LinkedIn: https://www.linkedin.com/in/ashutoshgarg56/ 🔗 Check out Ash's YouTube channel: https://www.youtube.com/@BrandCalledYou 🔗 Website: https://tbcy.in/ 🔗 Check out Ash's new book, "The Power of Saying No!: Why Really Successful People Say No to Almost Everything" https://www.amazon.in/Power-Saying-No-Successful-Everything/dp/9370038078
UNMASKED: The CEO Files. The mic is on. The masks are off. UNMASKED: The CEO Files explores the leadership journeys you don’t see on LinkedIn. The turning points, the real pivots, the moments that shaped who these leaders became beneath the title. We sit with executives as they talk candidly about building trust at scale, shaping culture, and staying visible without selling out who they are. Why it matters: In a world of curated content and algorithm-chasing brands, UNMASKED offers something rare: a human signal that resonates. These are the stories behind the success. The decisions made in uncertainty. The moments that rewired how a leader shows up. Check out The Room Scan, it's a 5-minute read of the moment autopilot took over for CEOs and Founders who want to understand how visible and trusted their leadership signal really is: https://quiz.strataoriginals.com 🔗 Connect with Strata Originals Website: www.strataoriginals.com LinkedIn: Strata Originals